Friday, May 10, 2024




 Friday 10 May 2024, London, UK – Today, multi-billion streamed artist Loreen unveils her transcendent new spiritual-pop single, “Forever” via Promised Land Recordings.
Written by Loreen and Boy Matthews (Duke Dumont, ZAYN, Teddy Swims) and produced by Billen Ted (Raye, Zara Larsson, Armin van Buuren) and Zhone (Troye Sivan, Paris Hilton, Kim Petras), the result is a rousing, richly emotive rave anthem destined to become an enduring club classic like “Euphoria”, which still fills dance floors all over the world. 

A leading female diaspora artist, Loreen’s Moroccan Berber roots are embedded in her sky-scraping spiritual pop sound. "In the first chapter of the story, which is Tattoo, you meet this entity – she's male, she's female, she's everything. She comes from the earth, from the dust, and it's very spiritual," Loreen explains. "And now in the second chapter, Forever, there is an awakening. It's about a moment where you've gone through all the earth and dust – you've gone through life – and you can see things clearly. You're leaving all your illusions behind and you're free."
Loreen's intricately choreographed; chrysalis-like performance of her intoxicating electropop gem “Tattoo” was an all-time great Eurovision moment, which made her the only woman to win the competition twice. It topped the charts in 10 countries including her native Sweden, top five on the Global Spotify chart, and peaking at number two in the UK, remaining on the Official Singles chart for 9 weeks after her historic win.

Loreen will return to the Eurovision Song Contest Final tomorrow for one last time to premiere a world exclusive performance of the new track with millions expected to watch worldwide. She says: “I'm thrilled to be performing at this year's Eurovision final in Malmö. You make me feel like forever and truly blow me away every single time. This performance is dedicated to you, the community and fans who constantly give me love. Consider this my heartfelt gift to you.”
Earlier this week, Loreen announced her juggernaut 2025 UK & European tour kicking off in Netherlands on 15 February with 20 stops across Europe before she makes her way to Birmingham on 17 March, a headline show at London’s iconic Eventim Apollo on 19 March before continuing onto Liverpool, Manchester, Bristol and Glasgow before wrapping in Dublin Ireland at 3 Olympia on 27 March. Tickets are on sale today at 9am at
It will follow a packed 2024 summer series of headline performances across the UK and Europe including Birmingham Pride, Isle of Wight Festival, Stirling Summer Sessions, and Manchester Pride. Fans from across Europe can expect to see Loreen at major festivals in Denmark, Sweden, Norway, Netherlands, Romania, Switzerland, Belgium and Germany.
See full list of upcoming live shows below.

Thursday 23 May 2024                       Jelling, Denmark                      Jelling Festival
Saturday 25 May 2024                        Birmingham, UK                     Birmingham Pride
Thursday 30 May 2024                       Stockholm, Sweden                Grona Lunda
Friday 7 June 2024                              Trondheim, Norway               Neon Festival
Saturday 8 June 2024                          Stavanger, Norway                 Vaulen Open Air
Saturday 22 June 2024                        Isle of Wight, UK                    Isle of Wight Festival
Sunday 23 June 2024                          Landgraaf, Netherlands           Pinkpop
Thursday 27 June 2024                       Stirling, UK                             Stirling Summer Sessions
Friday 28 June 2024                            Furuvik, Sweden                     Furuvik Park
Saturday 29 June 2024                        Odense, Denmark                  Tinderbox
Friday 5 July 2024                               Bucharest, Romania                SAGA Festival
Thursday 18 July 2024                        Montreux, Switzerland           Montreux Jazz Festival
Saturday 20 July 2024                         Nieuwpoort, Belgium             Niuwpoort Beach Festival
Friday 26 July 2024                             Ostersund, Sweden                Storsjoyran
Saturday 24 August 2024                   Manchester, UK                      Manchester Pride
Thursday 29 August 2024                  Goteborg, Sweden                  Goteborg Kalaset
Saturday 7 September 2024               Genk, Belgium                        Happy Rebel Festival
Sunday 8 September 2024                  Munich, Germany                   Superbloom Festival
Thursday 12 December                      Amsterdam, Netherlands       Het Grote Songfestivalfeest              
Saturday 15 February 2025                Utrecht, Netherlands             TivoliVredenburg
Sunday 16 February 2025                   Oberhausen, Germany           Turbinenhalle Oberhausen
Wednesday 19 February 2025           Oslo, Norway                         Sentrum Scene
Thursday 20 February 2025               Stockholm, Sweden                Annexet
Saturday 22 February 2025                Vilnius, Lithuania                     Twinsbet Arena
Sunday 23 February 2025                   Warsaw, Poland                      Stodola
Monday 24 February 2025                 Krakow, Poland                      Studio
Tuesday 25 February 2025                 Berlin, Germany                     Huxley’s
Thursday 27 February 2025               Prague, Czech Republic          Roxy
Friday 28 February 2025                    Vienna, Austria                       Gasometer
Sunday 2 March 2025                         Budapest, Hungary                  Akvarium Klub
Tuesday 4 March 2025                       Munich, Germany                   Muffathalle
Wednesday 5 March 2025                 Brussels, Belgium                    AB
Thursday 6 March 2025                     Paris, France                           Olympia
Saturday 8 March 2025                       Barcelona, Spain                      Paral-lel 62
Sunday 9 March 2025                         Madrid, Spain                          La Riviera
Tuesday 11 March 2025                     Zurich, Switzerland                X-Tra
Wednesday 12 March 2025               Milan, Italy                               Fabrique
Friday 14 March 2025                         Lyon, France                           Transbordeur
Saturday 15 March 2025                     Luxembourg, Luxembourg     den Atelier
Monday 17 March 2025                      Birmingham, UK                     O2 Institute
Wednesday 19 March 2025               London, UK                            Eventim Apollo
Friday 21 March 2025                         Liverpool, UK                         O2 Academy
Saturday 22 March 2025                     Manchester, UK                      Academy
Sunday 23 March 2025                       Bristol, UK                              O2 Academy
Tuesday 25 March 2025                     Glasgow, UK                           O2 Academy
Thursday’s 27 March 2025                   Dublin, Ireland                        3 Olympia

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